Posts tagged nyc
FEATURE SALON MAY EDITION

 

Broome Street Society
407 Broome St, New York, NY
646-918-7837
www.broomestreetsociety.com
Facebook
Instagram @broomestreetsociety

Broome Street Society opened their doors in September of 2016. Salon Owners, Andrea Hans and Josie Sanchez have created a beautiful salon in Manhatten, with a peaceful, yet fun vibe. It is important to both Andrea and Josie, that they provide a space where their clients can feel welcome and comfortable. They have created a partnership where they continuously support and empower each other. "Remaining proactive instead of reactive," celebrating their success together, and choosing not to feed into negativity, are just a few pieces of advice they offer to new stylists thinking of entering into a salon partnership. Of course I found Broome Street Society on Instagram. I just love the feel and vibe their salon gives off through social media. It speaks volumes about their brand and their strong partnership. Check out their interview with Nina Tulio of 1N Agency. As always, we hope this will motivate you, inspire you , and encourage you, to continue to share your love and passion for the beauty industry. 

1.Tell me a little bit about your salon and how it came about?
Opening Broome Street Society was an obvious next step for both of us [Josie Sanchez and Andrea Hans].  When we initially discussed partnering, it was apparent that we each hold passions within our industry that cannot sustain a salon alone, but when combined create a well-balanced and innovative space. As the Creative Director of Broome Street Society, Josie sets the tone for the level of excellence expected from her staff.  She is passionate about education and helping new artists develop their eye for beauty, great taste, and refined skill.  Andrea is committed to elevating the level professionalism inside the salon. “The idea is to recruit and maintain the absolute best service providers for our clients. We are committed to driving home respect, professionalism, and fair compensation. This will both make our business stronger and set new standards for the next generation of our industry.”

2. How many stylists do you have. Full time/part time?
We have 10 full time stylists, five part time stylists, three estheticians/nail techs, six apprentices, and five guest coordinators.  

3. What makes you passionate about the beauty industry?
Our industry is constantly evolving and growing.  It's amazing that there are so many opportunities within it.  One thing that we both love is that we can set the tone and expectation for what our careers will look like.  Finding endless possibilities inside of growing a brand keep our energies up, our creative thinking productive, and our love for learning new things a constant.

4. Since you are a new salon owner, what advice would you give to a fellow start up ?
It will serve you well to adopt the understanding that there "will always be something".  Being prepared for the unexpected is a difficult thing to do, because unexpected situation are exactly that-- and hard to prepare for.  Assuming that you'll need more flexibility than expected, more communication than expected, and more support than expected is a great way to start.  Don't be afraid to ask for help when you need it.  Humor, in most situations, is an incredible tool.

5. Is owning a salon everything you thought it would be?
It doesn't quite seem real to either of us yet!  It's an amazing feeling to be able to drive the business and culture to be what we envision.    

6. List 3 tips and tools you utilize to grow your salon business
* Take all of the meetings.  When you open, every brand, potential employee, and new tech startup wants to talk to you about how they can help you.  Find what works.  Say no when it doesn't feel right, but always know your options.
* Outsource what you can.  Whether it be payroll or laundry, take things off your plate so you can stay focused on building your business.  (Know how to do everything yourself, first, thought!)
* Put yourself out there.  Promote, use social platforms, ask for reviews, be visible.  People need to know you exist before they are going to become your clients.

7. What has been the hardest thing for to overcome as a new salon owner?
We have a joke that we have had to do everything twice.  Deciding that our "perfectly devised" plans don't work the first time is a hard thing to admit, but holding on to something that isn't working is far more detrimental.

8. Can you give some advice to stylists thinking of going into business with a partner? What is your secret on making your business partnership a success?
We do what we say we are going to do and communicate if we cannot.  There will always be successes and failures on both sides of a partnership.  Deciding not to make the other person wrong and/or be jealous of their successes is the best way to operate.  We empower each other and we offer support if the other needs it.  We also recognize that we will never need the same amount of support at any given time and that is ok.  We chose to not feed into negativity, remain proactive instead of reactive, and celebrate our successes together.  A little friendly competition is never a bad thing in our relationship if all of this is present.

9. Since you are in NYC where there are salons on every corner, what have you done to make your salon a stand out in the industry?
We pride ourselves in the work that comes out of our salon and the community that we are building inside.  Our clients feel like they are entering a space where they are welcome, accepted, told the truth, and can be comfortable.  We have a beautiful work space and maintain a peaceful, fun, and professional environment for both staff and guests.

Photo credit:
MK Photography(1)
DKelly Photography

 

 

SALON TIER PRICING

Let's talk about tier pricing or a level system in your salon. It’s one of those things that has been a debate for years. Either you love it or you don’t. Every salon environment is different. You have to do what works best for your business. I honestly did not have tier pricing until about 5 years ago. I was opposed to it because I wanted everyone to be on the same level. I didn't want my stylists to think anyone was better than anyone else. But this was also when I only had experienced stylists. When I started to hire stylists coming out of school, I felt it was unfair for them and for the guest to receive a haircut from me, with 20 years experience at $50 and a haircut with a new stylist at $50. The experience for the guest would be completely different. Also the expectation of the guest would be they receive a $50 service right? But how can a stylist without any experience  behind the chair, or a book of clients be able to provide the same level of service that I could. Plus it takes the pressure off of the new stylist to perform like a stylist that has 20 years of experience. It truly turned into a positive experience for us. With goals and benchmarks in place, it became a great way to motivate our stylists to move up a level, and get a raise due to price increase. A few things to think about when offering tiers or a level system.

  1. Have only 3-5 tiers. Unless you have a 30 chair salon. You don't need to go crazy with the levels. Keep it simple.

  2. Be sure to inform your clients of the new system. Its great to give them options. This is always great because. If a client can not afford a master stylist, they still have a few other stylists they can go to that is within their budget. Plus they stay in your salon and they don't go to your competition.

  3. Have a clear vision of the actual tiers and discuss this with your stylists. Also show them what they can do to move up to the next level. It's always a celebration when a stylist gets promoted. Clients love to hear all about it too.

  4. When you have a junior artist or entry level stylist, be sure to explain this properly to clients when they call to make an appointment. For example: I do have a junior stylist available she is truly talented. She has about 1.5 years of experience and her pricing is slightly lower. Are you ok with seeing her? You will really love her. All positive. We all have to start somewhere right?  

  5. It's important to have your team on board. And remember!  we were all a new stylist at one point in our career. So NO DIVA ATTITUDES. Be respectful of your team members and encourage them and support them to grow behind the chair.