Posts tagged growth
TEAM LEADERSHIP

 
Are you a boss or a leader? Business owners, have you ever asked yourself that question?  Do you demand or do you ask? Do you micro manage or do you focus on the big picture? Do you have a clear, unwavering vision for your business ?  Or do you plan one day at a time? 

The most successful businesses have a great leader. A great leader is one that coaches and encourages their team. A leader has a strong vision and knows how to execute it. Strong leaders are confident enough in themselves and they want to share their knowledge to create other leaders.  Strong leaders have no problem stepping back and allowing their team to step into the spotlight. Leaders use their gut instinct. they empathize with others, they make decisions based on what's best for their business, and most importantly leaders take risks. 

    When it comes to growth and expanding your business, think about all the time you spend on social media, marketing, and advertising. Don't get me wrong, These things are all very important but, nothing helps grow your business more than your own team. They are the people that stand by you every day. The people that already believe in you and your brand. They have already bought into the culture of your business so why not utilize them to help you build your business. 
How often do you have one-on-one meetings? I encourage you to meet at least once a month. Utilize these meetings to set goals, strategize and plan out their future career, and development. Beyond one-on-one meetings, I encourage you to ask your team members for feedback. We regularly ask for feedback from our clients so why wouldn't we ask for internal feedback as well. Ask your employees  what you, as a leader, can do to help them succeed. Inquire as to what you can do as a leader to help them reach their goals in a timely manner. Ask them what they would change if they were in your shoes for one week. It's very important to keep the lines of communication open between you and your team. Leaders use phrases like "We can do this, let's do it together". What can we do to get you to where you want to be?" Once you understand the value of your team, and your team members feel valued , your business will grow organically . I practice what I preach and because of this I have seen incredible growth within my own business.  When I hire a new employee I make it my mission to really get to know them on a personal level. I figure out what motivates them, what inspires them , and what makes them tick. I invest time, money, and energy into each team member. It really helps me understand them as individuals so I can strategize properly to help them achieve their goals.

Personally investing in your employees plays a huge role in growing your business. Another important piece is finding people that want to invest in themselves. It's very important your employees meet you half way. Their level of commitment is key.  At the end of the day your employees are a reflection of who you are. They represent your business and your brand.   I encourage you to try some of these strategies with your team. Have a one on one with them once a month ,ask them for feedback, and take time to strategize with them. Do this for 3 months and watch the change in your business unfold. Your reward?  Being a part of something bigger than yourself, watching your team reach their goals, become successful, and one day having the necessary tools to also become a great leader. 

 A great read on leadership: The Leadership Challenge By James Kouzes and Barry Posner
 

BRANDING 101

In an industry where there are 20 salons within a few miles of each other, it is important for you to create a brand for your salon or spa that is sustainable. So how do you do that? Where do you start? Let's start at the beginning. Who are you? What does your brand represent? What is special about you and your brand? What do you have to offer that other salons don't? What is your promise to your clients?
These are just a few of the questions you should be asking yourself when you are branding your business. Listen! Anyone can go anywhere and get a great haircut, right? But why should they come back to you? What makes you special? Here are just a few quick tips to get you going in the right direction.

1. Define your brand. Think about what you are trying to convey to your customers. Think about the type of services you are offering and how they will speak to your target market. Think of how you want to promote your business, and how your brand will speak to your customers before you do. How do you want your clients to feel when they sit in your chair? You also want to think about what makes you unique so you can be a stand out next to your competition.

2. Identify your target market. Who is your perfect client? What do they do for a living? Where do they live? How often do they visit your salon? If you can envision the perfect client, who would they be and what would they look like. Once you figure out who your target market is you can aim and shoot.

3. Be authentic. This is super important. Be yourself and be true to your brand. People want to do business with people they like and people they trust. No need to do a song and dance to get people to do business with you. If you are kind, honest, and stay true to yourself, and you stand solid in your brand, you will have no problem attracting new clients. Besides who we are affects who we attract!

4. Create a mission statement. Once you define who you are and what you have to offer you have to create a mission statement. This defines you, your business, your team, and everything about what your brand represents, in just a few short sentences. You will live, eat, and sleep your mission statement. So make it a good one!

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