Posts tagged goals

In order to drive to an unknown destination we have to use a GPS right? Think of goal setting as a GPS to your life. You have to have a clear direction on where you're headed or you’ll never get there. In order to be successful in your business, whether it be a salon business, behind the chair,  or any other type of  business, you have to set clear goals for yourself . I recommend setting goals at the beginning of the year for the entire year. Salon owners, I recommend you set team goals and individual goals with each team member. Vision Boards are also a great tool as well. We can talk about that another time. Let’s get started. Here are some steps to get you excited about goal setting.

  1. Be specific. When setting goals you have to be very clear on what you are trying to achieve. For instance, If you want a new car. You would write: I want a black 2017 Chevy Cruz, or Audi Q3. Whatever it is you want, describe it to a tee. I want to buy a house. OK! When? Next year? This year? I want a  brick colonial with 3 beds an 2 baths in the West End. Be clear and be as specific as possible.

  2. Be realistic. Set goals that are attainable. The last thing you want to do is be disappointed that you didn't hit your goal. For instance. If you want to save money. Start slow. Say you want to put $100 a week in my savings. If you can only afford  $25 don't set the goal for $100.  Be reasonable. Make sense?

  3. Write them down. Make a goal sheet and hang it somewhere you can see it. The point of this is to motivate you . So don't hide it in a drawer somewhere. The best place is in your salon back room or in next to the bathroom mirror. This way you will see it every single day.

  4. Talk about your goals. Share them with other people. What we think is what we become ,so share away.

  5. Make Categories. Professional and personal. I usually set about 5 for each. Let’s say you have a great year in service sales and you hit 110k. The next year you would want to add 10% to that goal. Then you break it down per week so it doesn't look so daunting. In order to hit 110k in service sales I must do $2400 a week . Then you break it down by day. It's so much more attainable that way . GOT IT?

  6. Check off as you go. Do a quarterly check in on your goals. See where you are and check off any goals you have already hit. Put the check mark in a bright color so you can see you are doing well.

  7.  CELEBRATE! Pat yourself on the back when you hit a goal. Be proud of yourself!

The biggest thing with goal setting is to stay focused. Wake up everyday and be grateful what you have. Take a peek at your goals and believe in your soul you will hit them. Put the work in, whatever it takes. Know that you are awesome ,and you can do anything you put your mind to. Believe, and you shall receive.
A great book on goal setting is the Achievable Habit by Bernard Roth

Networking and business go hand in hand. It's one of those things that as a business owner, we know we have to do, yet we don't always make time for it.  Networking is important because it allows us to meet new people and continue building and maintaining the relationships we currently have.  People like to do business with people they like and people they trust.  Think of networking as a side business to your full time business.  There are times when it can feel like a part time job; but it is worth it because it pays off in the end.  In order to run a successful and sustainable business, I would recommend networking at least once a week.  It is especially important in the early stages of your business.  Once you gain some traction you can cut back to every other other week or once a month.  
So now you are probably thinking... "ok, what do I do when I get there?".  Here are my top 5 tips that I have found that make networking not only fun, but also very effective:
1.  Arrive on time and come prepared.
It's nice to arrive early so you can settle in and become comfortable with your surroundings. This will also help if you are new to networking and you feel nervous. Arriving late and walking into a room of people already talking and mingling can be overwhelming. Coming prepared means bringing a ton of business cards and being ready to hand them out. How many times have you been out at an event and you ask for a business card and the person says, "oh I'm sorry, I don't have one", or "I forgot them"?  This always makes me wonder how serious they are about making solid connections. You want to follow up with these people you are connecting with, so it is so important to hand out your card as well as get their card.
2. Make it a point to meet new people. 
Sounds easy right?  But so often I've seen a group of people come into a networking event together, and then all they do is talk to each other!  What's the point of that?  You already know them. You are there to meet new people and build new relationships. Step outside the box and make it a point to move around the room and chat with new people. Growth only happens when you step outside of your comfort zone, so challenge yourself and meet some new people. 
3. Set a goal.
Always set a goal for yourself before you go to an event. How many people do you want to have great conversation with?  What type of person are you looking to connect with?  This goal might depend on how long the event is.  But, typically in two hours you can meet at least 4-5 really great people. Remember to close the conversation by giving your business card and getting their business card. This is necessary so you can follow up with them afterwards. 
4. Ask questions with enthusiasm. 
Don't be a wallflower. Get out there and meet people, shake hands, and ask questions. After you introduce yourself, you can ask questions like, "what brings you here today?" Or, "what type of work do you do?". Be sure to listen and make good eye contact. Be engaged in the conversation rather than being half-heartedly present. Just like any relationship, there is give and take. I'd say there should be a balance of 50% talking and 50% listening. Be upbeat and smile, and most importantly be enthusiastic. Share your passion and win them over with your positive attitude . Leave them with a lasting impression; One that will make them remember you above the other people they met that night. 
5. Follow up.
The most important thing to remember is to follow up within 48-72 hours. Connect with them on LinkedIn and/or find them on Facebook. Invite them to like your business page, and lastly send them a follow-up email.  Let them know how great it was to meet them. If you feel you had a great connection with them, invite them to lunch or coffee. You never know what type of friendship you can build from meeting a new person at a networking event. 
Now that you have some tips and tools to get you started... get out there, network, and make it fun!  Once you get the first one out of the way, the rest will be a breeze. 
A few places to start networking are your local Chamber of Commerce, women's groups, professional groups like Letip and BNI are also great groups to get involved with!