Posts tagged beauty industry
FEATURE SALON MAY EDITION

 

Broome Street Society
407 Broome St, New York, NY
646-918-7837
www.broomestreetsociety.com
Facebook
Instagram @broomestreetsociety

Broome Street Society opened their doors in September of 2016. Salon Owners, Andrea Hans and Josie Sanchez have created a beautiful salon in Manhatten, with a peaceful, yet fun vibe. It is important to both Andrea and Josie, that they provide a space where their clients can feel welcome and comfortable. They have created a partnership where they continuously support and empower each other. "Remaining proactive instead of reactive," celebrating their success together, and choosing not to feed into negativity, are just a few pieces of advice they offer to new stylists thinking of entering into a salon partnership. Of course I found Broome Street Society on Instagram. I just love the feel and vibe their salon gives off through social media. It speaks volumes about their brand and their strong partnership. Check out their interview with Nina Tulio of 1N Agency. As always, we hope this will motivate you, inspire you , and encourage you, to continue to share your love and passion for the beauty industry. 

1.Tell me a little bit about your salon and how it came about?
Opening Broome Street Society was an obvious next step for both of us [Josie Sanchez and Andrea Hans].  When we initially discussed partnering, it was apparent that we each hold passions within our industry that cannot sustain a salon alone, but when combined create a well-balanced and innovative space. As the Creative Director of Broome Street Society, Josie sets the tone for the level of excellence expected from her staff.  She is passionate about education and helping new artists develop their eye for beauty, great taste, and refined skill.  Andrea is committed to elevating the level professionalism inside the salon. “The idea is to recruit and maintain the absolute best service providers for our clients. We are committed to driving home respect, professionalism, and fair compensation. This will both make our business stronger and set new standards for the next generation of our industry.”

2. How many stylists do you have. Full time/part time?
We have 10 full time stylists, five part time stylists, three estheticians/nail techs, six apprentices, and five guest coordinators.  

3. What makes you passionate about the beauty industry?
Our industry is constantly evolving and growing.  It's amazing that there are so many opportunities within it.  One thing that we both love is that we can set the tone and expectation for what our careers will look like.  Finding endless possibilities inside of growing a brand keep our energies up, our creative thinking productive, and our love for learning new things a constant.

4. Since you are a new salon owner, what advice would you give to a fellow start up ?
It will serve you well to adopt the understanding that there "will always be something".  Being prepared for the unexpected is a difficult thing to do, because unexpected situation are exactly that-- and hard to prepare for.  Assuming that you'll need more flexibility than expected, more communication than expected, and more support than expected is a great way to start.  Don't be afraid to ask for help when you need it.  Humor, in most situations, is an incredible tool.

5. Is owning a salon everything you thought it would be?
It doesn't quite seem real to either of us yet!  It's an amazing feeling to be able to drive the business and culture to be what we envision.    

6. List 3 tips and tools you utilize to grow your salon business
* Take all of the meetings.  When you open, every brand, potential employee, and new tech startup wants to talk to you about how they can help you.  Find what works.  Say no when it doesn't feel right, but always know your options.
* Outsource what you can.  Whether it be payroll or laundry, take things off your plate so you can stay focused on building your business.  (Know how to do everything yourself, first, thought!)
* Put yourself out there.  Promote, use social platforms, ask for reviews, be visible.  People need to know you exist before they are going to become your clients.

7. What has been the hardest thing for to overcome as a new salon owner?
We have a joke that we have had to do everything twice.  Deciding that our "perfectly devised" plans don't work the first time is a hard thing to admit, but holding on to something that isn't working is far more detrimental.

8. Can you give some advice to stylists thinking of going into business with a partner? What is your secret on making your business partnership a success?
We do what we say we are going to do and communicate if we cannot.  There will always be successes and failures on both sides of a partnership.  Deciding not to make the other person wrong and/or be jealous of their successes is the best way to operate.  We empower each other and we offer support if the other needs it.  We also recognize that we will never need the same amount of support at any given time and that is ok.  We chose to not feed into negativity, remain proactive instead of reactive, and celebrate our successes together.  A little friendly competition is never a bad thing in our relationship if all of this is present.

9. Since you are in NYC where there are salons on every corner, what have you done to make your salon a stand out in the industry?
We pride ourselves in the work that comes out of our salon and the community that we are building inside.  Our clients feel like they are entering a space where they are welcome, accepted, told the truth, and can be comfortable.  We have a beautiful work space and maintain a peaceful, fun, and professional environment for both staff and guests.

Photo credit:
MK Photography(1)
DKelly Photography

 

 

FEATURE SALON APRIL EDITION

Gregory Grey
G.Grey
226 W. Broad St. Bethlehem, Pa 18018
610-419-1818
Instagram- @ggreyhair
Facebook- G. Grey

Truly an inspiration!  Authentic, hard working, raw talent, and driven beyond belief, are just a few words I would use to describe Gregory. You will see why as you read through our interview. The road to success comes to us in many different ways, and it may not always be easy. Gregory is a fine example of overcoming adversity and using his struggle to create his success. 
We hope this interview inspires you to live out your dreams, and continue to be passionate about this incredible industry we call the " beauty industry!"

1. How long have you been in business?
Hello, my name is Gregory Grey and I am living my dream. On June 8, 2016 I formed my own salon known as G.Grey. After a lifetime (20 years) of dedication to my craft I have made the leap to salon owner. I was able to realize my dream and continue my life's passion and to be a part of something greater.

2. What makes you passionate about the beauty industry?
I was first drawn to the industry by the singer, Madonna. At a young age I saw how she had the ability to transform herself into different strong and glamorous characters. I am in awe at the ability to create someone new. As artists we change lives, not just cut hair. We empower others to see the beauty within themselves. We all want to enhance our beauty. We all want to feel energetic, content, youthful, and to have the radiance that comes with such a state.

3. Since you are a new salon owner. What advice would you give to a fellow start up?
Be genuine. Our customers today are informed. They look at the ingredients on the back of the box rather than falling for slick marketing ploys. They don't wait for solutions they DIY create their own. They seek more experiences and less stuff, they want a total value rather than a lower price. We have to go above and beyond what is expected. To win in the future we must become the brand our customers cant live without. It's not about being the best but being their favorite. We do that by creating systems for every area of our business to craft the best possible experience for our guests.

4. Is owning a salon everything you thought it would be?
I have the privilege of being the industry long enough to witness first hand the trials of being a business owner. I have a great team of friends family and confidants, who I work with to bounce ideas off of. They help me stay sane.
The unexpected feeling I get is of that of a young teen. I feel like a virgin all over again. Life was such a fabulous routine it wasn't until I broke that bubble and started down my own path that it happened. I felt vulnerable and excited. My mind was full of questions. Would my customers be happy with the new salon? Is it up to their standards? I found myself making excuses for the new varnish smell and explaining how our sign was still under approval with the city and zoning. It is fun and I feel fresh and everything's new. My expectations could of never prepared me for the joy I feel. My salon is my newborn baby!

5. List 3 tips and tools you utilize to grow your salon business.
Our industry is always changing! If you aren't utilizing education you will never grow. Today we have no excuses when the internet has put everything at our fingertips. I remember taking a week off of work to travel to Las Vegas for a Goldwell educator. I was interested in upstyling help and this guy was world renowned. Well he told me after I flew hundreds of miles booked hundreds of dollars worth of expenses that putting bangs in ponytails lawyering with spray shine and petaling the hair into a flower then making a braid to another ponytail flower was a huge hit in japan! Needless to say I spent the rest of my allotted education time by the pool drinking margaritas and eating nachos! Boom there went my education dollars for the year! That vegas trip was a gamble that didn't pay off!

Everyday in between guests I am thrilled to learn and be inspired from genius artists like Guy Tang, Mouniir, and Hairbrained! All our old ways of doing business are gone! New rules are emerging out of traditional ways of doing things. We now do it on our own terms. Building my brand on social media . I recognize the value of collaborating with other talent and the massive importance of the social media.
We have to continue the beauty experience by using social networking including Facebook, Instagram, google, yelp! And other local advertisers to engage our customers.
On a final note I want to stress the importance of consistency and its contribution to success. The Aveda company has something special called rituals. First invented by the companies founder when he noticed after carefully crafting the perfect haircut his guest went into the bathroom for what seemed like an eternity to apply a full face of make up. He realized he had dropped the ball and failed to provide her with the ultimate beauty experience. Now rituals such as , hand and shoulder massages, finishing beauty touches, sensory journeys , comforting tea are hallmarks of the Aveda experience. These things are what customers remember as unique from other salons. Imagine what happens when an experienced Aveda guest does not receive a complimentary rituals behavior to create an experience? What do you do to make an extra connection with your customer? These points of difference are what can take you from average to extraordinary. It is the salon owner and manager's job to train and coach the staff to what it is that defines the culture of your salon experience.

6. What has been the hardest thing for you to overcome as a new salon owner?
The lifetime of friends who know see me as their number one competition. All love no shade! But honestly, time. Time is the hardest struggle for me. I must make time for all the duties of an owner and technician. Having to juggle these duties takes fearlessness. I schedule myself a day for book work. Also my mourning routine of a spiritual practice help to keep me centered and on task. Learning to set the foundation and do things properly now is so important. I am so grateful for my network that teaches me and guides me and gives me the support I need!
I have taken business classes from our local Bethlehem area small business council. These classes were so valuable! Making a business plan and meeting key players in my area!

7. Name one of your favorite quotes related to business.
"As your company grows in size, its tempting to hope that at some point it will take care of itself" -Seth Godin

8. What is your definition of success?
Success is not just about technical ability. I must have the mental resilience to succeed. I have to think and act like an entrepreneur. I have the creative skill, business network, exposure and superstar persona needed to succeed. I am not afraid to experiment and learn new things. You can't put me in a box or stifle my ambitions. I come from a heritage of success. My family founded Dorney Park, started the date/ business planner company Day Timers, my Grandmother owned a successful fine dining establishment called the Village Inn and my mother is a Vice President of multi million dollar data aggregating company for the pharmaceutical industry. Growing up gay in a time where Elton John was only "bisexual" and George Michael was still in the closet. I faced loads of adversity in my teen years. I was a beat, hurt, a misunderstood rebelled run away, disowned and made a ward of the state. Then I was Institutionalized for two and a half years then put into foster care. In spite of all of that, I never gave up. I worked every night until 2 in the morning all the while finishing high school in the day and paying to finish beauty school. I didn't become a statistic. I am not a victim. Even after hearts of using drugs and battling addiction in its many forms, I am not a victim. I have found a new way to live and continue to spread hope that everyone can find a new way to live and find happiness.
"Go confidently in the direction of your dreams! live the life you've imagined" - Thoreau

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