Meet Alannah! She is currently a stylist at RedBloom Salon, the East Village location in Calgary, Alberta. I have to say, I get so excited for these feature blogs every month. They give so much insight to other stylists and owners in the business. And there is no difference this month with Alannah. When you read her blog, you will find so many little gems of information to help you along your journey in the industry. “I’ve been in this industry for over 8 years, I chose this industry because you get to work with your hands, be creative, and have an amazing impact on other people lives and help them look and feel their best!” Please be sure to click the links above and show her some love by following her on her social platforms! And of course you have to check out more of her amazing work. As always, we hope this interview will motivate you, inspire you, and encourage you, to continue to share your love and passion for the beauty industry. Enjoy! #stylistssupportingstylists
1-What advice would you give to a stylist coming out of school? What should they expect?
When coming out of school into a salon as a new artist, it’s always important to learn as much as possible and have a strong mentor and coach. Someone who is willing to guide and teach you can mean all the difference. Patience is also very important, I’ve been in the beauty industry for over 8 years and it does take some time to build the right clientele and become successful.
2-Besides giving a great cut and color what do you feel is also important in terms of providing a 5 star experience?
In terms of providing a 5 star experience, there are so many ways to make an appointment memorable for a client. RedBloom is always evolving in ways to such as this; we have customization menus for clients every time they come into the salon. It gives them the option to decide what and how they want their service done that day. Some of the complimentary services we offer are, scalp massage, hand massage, hot towel treatment, styling video and more! Also how talkative they’re feeling, and any other services they wish to add on. I truly feel this enhances their experience while in the salon. Having a connection is quite important as well, creating that trust with a client makes everything more comfortable and feeling their very best when they leave the salon.
3-Using only 4 words. Describe the most important attributes of a successful stylist?
Great Listener: This is a huge portion of this career! Being a great listener and asking the right questions, you will have a better understanding of what the client wants and hair needs are. This also insures them on coming back and staying a loyal client.
Confidence: In my experience this skill comes with time, but once you have it nothing can stop you. The more confident you are, the more trusts and respect your client will give back to you. It helps build a strong relationship with your clients
Education: The beauty industry is always changing and evolving. You need to be knowledgeable and understanding the skill set to keep it exciting and creative.
Creative: This is self explanatory and a must for being successful, you need to be able to put the clients vision for their hair into a reality they love and feel confident rocking every day.
4-How important is continued education? How often are you investing in education?
Continued education is incredibly important for a stylist! This industry changes so much every year, you need to be willing to educate yourself and keep on top of it. It not only benefits your clients, but yourself as a stylist! I like to think of education as an investment for your success. For myself, I try to take as much education as possible, whether it’s a small online course or a two day course. There is always something to learn and grow from each class you take. Even if you don’t have the income to take major courses yet, it’s just as simple as reading a book that applies to the industry or success podcasts are always great tool to learn from.
5-What do you do to keep your clients coming back? How do you continue to wow your clients year after year?
I have learned multiple ways to keep clients coming back but some that work best for myself are to make every appointment feel like their first every time. Always having that thorough consultation with images and making them feel as comfortable as possible with you. You have that power! Another way is to always have a plan set with their hair which includes reserving their next appointment in advance and always give them new and exciting ideas that suit them and their personality.
6-What are the top 2 ways you are attracting new clients?
Two ways that I found work for bringing in new clients are as simple as asking previous clients I have in my chair. I ask all my favorite clients that I have a connection with, to refer their friends and family to me. You’d be amazed on how well that works! Also I post a lot of my work on Instagram, ill go as far as to tag the client in the photo I post. I find it makes more of a personal connection as well and makes the client feel special and like a celebrity.
7-What would you tell other stylists that feel like giving up? Have you ever felt like giving up? How did you work through that? What advice do you have for stylists feeling this way?
Honestly I think everyone has had this thought at least once in their career, I know I have. Education is the answer I promise you. It has helped me so much, even just a quick course or even as simple as watching more experienced stylists at the salon. Learning in general keeps you excited and continues you to expand and grow your creativity.
8-Tell us something that not too many people know about you?
Something that not a lot of people know about me is that I’m extremely goal oriented. I always am on the go with something I’m working towards, whether it is personal or professional. It is a huge part of my self care routine and life.