Meet Lisa! If you are not following her, I highly recommend you do. Lisa has been in the industry for over 7 years. "I started off at a budget family commission styled salon and worked at a few different ones before going independent." She is now a studio suite owner in central Illinois. Lisa moved to a small town, but did not let that stop her. She has really built up her business and is making a serious name for herself in this business. You also have to check out her blog. She has everything from her favorite products to interviews with other stylists!
As always, we hope this interview will motivate you, inspire you, and encourage you, to continue to share your love and passion for the beauty industry. Enjoy and be sure to follow her social pages and check out more of her awesome work!
1. You mentioned you moved into a new town, tell me how you were able to grow your business in a town where you did not have a following?
I got very intentional with social media. I Created a website, started asking my clients to leave reviews and sharing their pictures. There’s lot more complex details, but that’s in a nutshell. I used Britt Seva’s Thrivers Society which gave me a detailed plan to follow.
2. Besides giving a great cut and color what do you feel is also important in terms of retaining clients?
Guest experience is the most important thing in my opinion. Start to finish making your client feel special, so much so to where they are addicted to coming to get their hair done. I try my best to make it their special self-care event.
3. What is your biggest accomplishment? What are you most proud of in your career?
I just won the reader’s choice award in my town for best hairstylist and that’s probably my proudest moment right now.
4. What 3 things would you tell new stylists to look for when searching for their first salon job?
Make sure it’s the right tribe. No drama zone. There’s nothing that I can’t stand more than women who bad mouth other women.
You should get a good “feeling” when you walk in. I don’t know how else to describe it other than intuition. I walk into my studio every day and it just FEELS good.
Make sure you can afford it. Don’t set yourself up for failure, do some serious number crunching and make sure you have more than enough saved.
5. What advice would you give your younger self as you were just starting out in the industry?
Don’t settle. Understand that you can be the best of the best. Stay focused and believe in yourself.
6. You are all about educating your clients and potential clients on your social media platforms, which I love. How do you feel by taking this approach it helps you attract your perfect target clients?
I think people can see from social media how serious I take my profession. It helps instantly put me in the driver’s seat. And then I’m sure to maintain that through the rest of the relationship. I always under promise and over deliver, I keep my clients expectations very realistic by providing knowledge on why I do things the way I do them.
7. Give me some of your best social media tips when attracting new clients and engaging with potential clients.
Consistency. Storytelling. And be a real person. Interact, ask questions, build relationships.
8. Tell me 3 things stylists must do consistently behind the chair to become a true success in this business?
1. Killer consultations
2. Excellent customer service.
3. Serious boundaries.