I have had the pleasure of spending some time with Katelyn and Brandon. Not only are they both smart, funny, and kind. I can also say I know how committed they are to taking care of their clients and taking care of their team. Customer service has been key for the rapid growth of their salon business. I am also so impressed to see how open they are to learning anything and everything, that will help improve their leadership and their business as a whole.
Education is also a huge focus within the Rooted Salon culture, and it really shows. Their entire team is incredibly talented and really understands what it takes to be successful in this business. After only a year and 7 months in business, Rooted was named Best Salon for Cut and Color by Lehigh Valley Style Magazine’s Best of the Valley 2018. Click the link above to check out their website to see some more photos of their beautiful salon. As always, we hope this interview will motivate you, inspire you, and encourage you, to continue to share your love and passion for the beauty industry. Be sure to follow Rooted on Instagram and check out their beautiful work behind the chair! Enjoy! #stylistssupportingstylists
1. What has been one of the hardest things to overcome since becoming a salon owner?
For me, managing people and their different personalities has been something I feel I am always working to get better at. I seem to struggle at wanting to be the “good” boss that everyone likes and respects and yet I want to be tough at the same time. Balance is key and every day I am working towards figuring out the perfect combination.
2. Why did you become a salon owner? What is your why?
I became a salon owner because I felt like it was time for me to grow as a stylist and as a person. As a stylist it is important to me to feel I can use my creativity in many different outlets. I wanted to create a space where not only I felt comfortable as an artist, but where my guests felt invited and relaxed.
3. What is most rewarding about being a salon owner? What brings you the most joy every day?
For me, the most rewarding moments are when we receive an outstanding review or someone takes the time to let me know how wonderful their salon experience has been. As a team, our main goal is to provide a 5 star experience at every visit and to be complemented repeatedly makes all the everyday stress worth it.
4. How are you motivating your team on a regular basis? How are you keeping them inspired and excited about coming to work every day?
Setting goals, having a fun atmosphere, offering incentives/benefits…We keep our workplace drama free and we have an open-door policy. If something is bothering an employee we want them to know we care and will address it immediately. We invest in our team and genuinely want the best for them and their careers.
5. Looking back what is the one things you wish you knew when you were first opening your salon? To hire slowly and fire quickly… Ain’t nobody got time for that!
6. How are you keeping track of your expenses and staying on budget?
What are some of the tools you use to stay on track with your finances?
We have used a lot of 1N Agency tools that Nina has provided us. She has given us a better understanding of our numbers with her various charts. We are always updating our Quickbooks… usually daily.
7. How much time each week do you think salon owners should dedicate to working ON the business as opposed to working IN the business?
It is a never ending battle and I feel the more time you invest IN your salon the more you get out of it. My husband and I are constantly crunching numbers, making cosmetic improvements to the space, and taking the time to meet with our employees. I don’t think I could put a time limit on it, but just know that it is constant.
8. What is one of the biggest lessons you have learned over the years in being a salon owner?
That is not for the faint of heart. In the last year, owning a salon has taught me so much about myself; some things that I wasn’t willing to look at. It is a huge time commitment and I’ve learned that it takes precedence over everything…at least for right now as a new and growing business.
9. What are 4 things salon owners MUST do on a regular basis to grow and maintain a successful salon business?
Ask for feedback and be willing to take constructive criticism. I also think you must be able to look at yourself and become what your team needs you to be all while staying loyal to your brand.