SEPTEMBER SALON OWNER SPOTLIGHT
Let me just start by saying how proud I am of Melissa and her team. We have been working together since the end of February, and the progress they have made has been truly incredible. I have a special place in my heart for Melissa because she was one of my first salon coaching clients. It was important to me to share her story because I want you all to know you are not alone in the world of being a salon owner. There is real struggle, stress, issues with time management, leading your team, working behind the chair, and trying the run the business. The list goes on and on, right? When you read our interview you will learn the importance of branding, how she made some hard decisions that were best for her business, and how she has grown as a leader to help inspire her team toward success. It's never too late to invest in yourself and your business. She is now celebrating her 10th year in business this month. With an awesome team in place, doing some restructuring and adding a tier system, her salon has had record breaking months over this past summer. Melissa is a testament to how hard work, being open to change, and reevaluating yourself and your goals, can bring you true success within your business. As always, we hope this interview will motivate you, inspire you, and encourage you, to continue to share your love and passion for the beauty industry. Enjoy!
1. Why did you feel you wanted to hire a salon coach? With the salon business rapidly changing as a whole I felt it was time to think outside of the box. Being as I am busy behind the chair most days, I realized other aspects of owning the salon get pushed aside or overlooked. Basically, I needed some fresh eyes to see what I may be missing, someone viewing it from the outside in. I needed that person to reel in my team.
2. What have been the 3 things you have learned most since working with your salon coach? How important branding is and what it means. Knowing numbers inside and out. Implementing strategies to make the team successful.
3. What were some of your biggest challenges over the past few years?
Staffing, stylists/employees who didn’t want to play in a team environment and had a negative energy which impacted the team as a whole. Also, keeping up with current social media trends requires a lot of time.
4. What were some of the hardest decisions you had to make within yourself in order to create change and growth within your business?
Letting go of some past employees, realizing they were not the right fit for my brand.
5. You are celebrating 10 years this month, tell us how your business has changed and evolved in the past ten years?
So much! Recently renovated and we are busier than ever with team members who bring great energy every day.
6. How has your leadership style changed since we started working together?
I’ve learned so much. Most importantly treating everything from a business stand point and doing what’s best for my brand. Setting team goals with employees and strategies to help them succeed.
7. What advice do you have for salon owners that are feeling overwhelmed, stressed out, or feeling like they are just working to keep their doors open?
Change is good across the board. Don’t be afraid to reinvent your business. This business is always evolving. Take a deep breath and reassess what it is you need to get to where you’d like to be. Don’t give up!
8. If you could tell your younger self just one piece of advice when you decided to become a salon owner what would it be?
Always trust the gut feelings you have.
9. How differently do you look at your salon business as a whole now as opposed to say 1 year ago?
So happy where we are now. I have done so much within a year, and the change has been amazing.
10. What are you most proud of since becoming a salon owner?
My team. I’m honored to work beside this group of true talent.