SALON TIER PRICING
Let's talk about tier pricing in your salon. It’s one of those things that have been a debate for years. Either you love it or you don’t. Every salon environment is different. You have to do what works best for your business. I honestly did not have tier pricing until about 5 years ago. I was opposed to it because I wanted everyone to be on the same level. I didn't want my stylists to think anyone was better than anyone else. But this was also when I only had experienced stylists. When I started to hire stylists coming out of school, I felt it was unfair for them and for the guest to receive a haircut from me, with 20 years experience at $50 and a haircut with a new stylist at $50. The experience for the guest would be completely different. Also the expectation of the guest would be they receive a $50 service right? But how can a stylist without any experience behind the chair, or a book of clients be able to provide the same level of service that I could. Plus it takes the pressure off of the new stylist to perform like a stylist that has 20 years of experience. It truly turned into a positive experience for us. With goals and benchmarks in place, it became a great way to motivate our stylists to move up a level, and get a raise due to price increase. A few things to think about when offering tiers.
Have only 3-5 tiers. Unless you have a 30 chair salon. You don't need to go crazy with the levels. Keep it simple.
Be sure to inform your clients of the new system. Its great to give them options. This is always great because. If a client can not afford a master stylist, they still have a few other stylists they can go to that is within their budget. Plus they stay in your salon and they don't go to your competition.
Have a clear vision of the actual tiers and discuss this with your stylists. Also show them what they can do to move up to the next level. It's always a celebration when a stylist gets promoted. Clients love to hear all about it too.
When you have a junior stylist or entry level stylist, be sure to explain this properly to clients when they call to make an appointment. For example: I do have a junior stylist available she is truly talented. She has about 1.5 years of experience and her pricing is slightly lower. Are you ok with seeing her? You will really love her. All positive. We all have to start somewhere right?
It's important to have your team on board. And remember! we were all a new stylist at one point in our career. So NO DIVA ATTITUDES. Be respectful of your team members and encourage them and support them to grow behind the chair.